Brainstorm Overview
As part of Spotter Studio, we’ve created ✨Brainstorm, a personalized brainstorming partner that workshops and refines fresh new ideas that remain true to your creative voice.
Brainstorm helps creators to:
Develop personalized, data-driven ideas you can trust. Spotter Studio knows your past videos, Outliers, and what your audience also watches based on your YouTube Channel instead of unknown sources. This gives you more trust your the video ideas you brainstorm will perform.
Package hit video ideas based on best practices inspired by the world’s best. We built Spotter Studio along side YouTube’s best packaging experts like Jay Alto, creator economy experts like Colin and Samir and biggest creators like Dude Perfect and other pro YouTube creators to ensure brainstormed ideas follow best practices so your ideas are more likely to hit.
Ideate in fun, flexible and effect ways. Whether you’re searching for a shoot location or cracking open a set of fresh ideas to help craft your next hit, Spotter Studio's chat interface provides and intuitive, interactive experience that is fun to flexible to use based on a tried and true best practices from the world’s best creators.
How to use Brainstorm
Brainstorm can be reached almost anywhere in Spotter Studio: just look for the ✨ emoji to begin brainstorming. Clicking the "✨ Brainstorm" button automatically generates a new project and allows you to start brainstorming Titles, Thumbnails and concepts.
Brainstorm can help you seamlessly source inspiration and develop that inspiration into ready to create video ideas all while staying true to your creative voice. You can Brainstorm new ideas as well as develop existing ideas.
Source inspiration for new video ideas
Ask Studio anything - discover new title or thumbnail ideas for your channel through its chat interface
Find your next 10 video ideas - shares title inspiration based on analysis of your channel.
Generate fresh thumbnails - gives thumbnail inspiration based on analysis of your channel.
Find outlier videos - based on creators your follow and over performing videos across YouTube
Refine existing ideas:
Develop an outline - shares a early outline draft for an existing idea in your Idea Bank
Refine packaging - after you begin a video project, you can refine titles or thumbnails infinitely until you come up with a result you love to AB test
Title refinement - Improve on an existing title to enhance its effectiveness.
Thumbnail refinement - Refine an existing thumbnail image.
Refinement tools:
Rephrase, Shorten, Explode- Tools for generating variations of titles based on different criteria.
Variations - get more thumbnail in this style
Mood shift - Generate different alternative based on different emotions
This, but - Redirect the concept in a specific way, for example “make it in space” or “cats instead of dogs”.
Brainstorm Best Practices
Leverage diverse inspiration sources
Use Overperformers - Start your brainstorming session with inspiration sets from your top-performing videos and related overperformers to generate ideas that are more likely to resonate with your audience.
Include specific URLs - Input specific YouTube URLs for targeted inspiration, especially if you have a clear vision or benchmark for your content.
Iterate and refine continuously
Explore multiple options - Don’t settle for the first idea; use Brainstorm to explore various versions of Titles, Thumbnails and/or Hooks until you find a winner.
Try the 100-10-1 Method
At its core, the 100-10-1 Method is a process for coming up with hit video ideas. It flips the script from waiting for inspiration to creating a system that manufactures inspiration on demand.
100 Ideas: This is your raw output. Quick concepts, half-baked thoughts, loose titles: anything goes. The goal is quantity, not quality. Don’t judge. Just write. Get into flow and stay there.
10 Promising Directions: From your 100, pick the 10 that have a pulse. Maybe they feel timely. Maybe they tap into an emotion. Maybe they are based on an Outlier your audience also watches.
1 Golden Concept: Finally, select the most compelling, exciting, or high-potential idea and make it.
Brainstorm FAQ
What is Brainstorm?
Brainstorm is the act of ideating in Spotter Studio. Brainstorming helps you source inspiration and develop complete, personalized video ideas to help support your ideation practice.
Who can benefit from using Brainstorm?
Brainstorm is beneficial for all types of creators, including Solo Creators, Content Strategists, Scriptwriters, and Producers. It helps enhance the creative process, making it easier to develop and refine ideas that resonate with both you and your audience.
How does Brainstorm help overcome creative blocks?
Brainstorm introduces fresh, data-driven inspiration to keep your creativity flowing. By empowering you to start with any element—be it Titles, Thumbnails or a simple thought—Brainstorm maintains the creative flow and helps break out of repetitive content styles.
Can I use Brainstorm to improve existing video ideas?
Yes, you can use Brainstorm to refine titles and thumbnails, seamlessly incorporating enhancements into your project. You can also simply ask Spotter Studio and to develop and improve existing ideas to help bring the idea to life.
How do I access and use Brainstorm in Spotter Studio?
You can transition to Brainstorm by looking for the stars ✨ in various parts of Spotter Studio, such as Outlier and My Projects. From there, you can brainstorm new ideas, improve existing ones, and save any generated elements to your Saved List for future use.
Additional Resources