As part of Spotter Studio, we’ve created Power Keywords, words that consistently overperform in specific categories of YouTube titles over the past 16 months.
Power Keywords help you:
Find the Right Words: With over 4,000 keywords backed by analysis from 30 million YouTube titles, this feature gives you a proven, scientific way to enhance your video titles and drive more views.
Make Stronger Packages: Having data-driven title ideas can help you craft stronger packaging ideas before you start recording.
Avoid Underperforming Titles with Data-Backed Insights: Power Keywords highlight words that have overperformed, helping creators make smarter title decisions.
How to use Power Keywords?
Within Power Keywords, creators can:
Brainstorm titles using data-backed insights to guide their decisions.
Look for ****Power Keywords with different levels of performance highlighted automatically when generating titles:
The three tiers are:
Strong - about 70% of words
Super - about 20% of words
Explosive - about 10% of words
Save high-potential titles for future use by adding them to your Options list.
Get real-time tooltip feedback on how each keyword has performed, including the content category and to what degree the word over performed.
Feature list
Tooltip Feedback: Hovering over a keyword shows performance insights, such as how many months it has overperformed in specific categories.
Save Titles: Store effective titles in your Saved List or Options.
Future Expansion: Planned integration into more areas of Spotter Studio beyond Brainstorm and Outliers.
Power Keyword Frequently Asked Questions
Question: What are Power Keywords?
Answer: Power Keywords are words that consistently overperform in specific categories of YouTube titles over the past 16 months.
Question: Where can I see Power Keywords?
Answer: Power Keywords are currently available in the Brainstorm feature and will appear in generated titles.
Question: How do Power Keywords improve my videos?
Answer: They highlight which words have consistently performed well, giving your titles a better chance of capturing your audience’s attention and getting them to click.
Question: Do Power Keywords guarantee video success?
Answer: While Power Keywords improve your chances of success, we can’t guarantee performance as many factors influence a video’s outcome.
Question: After I keep or save a title with a Power Keyword, does that Power Keyword label stay with the title when brainstorming?
Answer: Yes. Power Keywords will be visually identifiable even after you keep or save them to help you make better title decisions.