Outliers Overview
As part of Spotter Studio, weâve created Outliers, a research copilot that helps you discover new concepts with powerful data-driven insights that resonate with your audience and attract new viewers. What sets it apart from similar tools is it's unique ability to allow you to jump straight into a project brainstorming session when you find an Outlier to be particularly inspiring.
Outliers helps creators:
Create to win. Utilize powerful data-driven insights to discover new concepts that resonate with your audience and attract new viewers. By analyzing over 50 million videos across YouTube, Outliers surfaces relative over performing videos through our Outlier Index, an index that captures V7 Views (initial seven days video viewership) and compares it to the average video viewership over a six month period. For example if a channel generally amasses 1 million views in the first seven days for its videos, and a new video achieves 2 million views in the same timeframe, Outlier Index would denote this with a value of 2X, signifying the video's performance is double the norm. Put simply, Outliers shows you what videos already resonates with audiences and by how much helping you research more effectively and make better decisions.
Spot outliers with ease - discover outlier videos your audience loves at a glance, providing data-driven inspiration for winning concepts, titles and thumbnails.
Move from research to idea generation - Outliers helps you move from research to idea generation through Brainstorm, a brainstorm partner that helps you develop complete, personalized video concepts, titles and thumbnails via a quick and intuitive experience powered by customizable inspiration inputs. This one-two punch allows you to generate concepts, titles and thumbnails based on tried and true video concepts to explore new themes, formats, and storytelling techniques that win.
How to use Outliers
Outliers is found on the left side navigation bar and marked with the đ symbol. Once you are in this environment, you can:
Spot inspiring videos with high Outlier Indexâs across all YouTube, videos your audience also watches, your videos or videos from you Followed Channels
Brainstorm new video concepts, video titles, and thumbnails based off outlier videos
Apply filters to the Outlier Index, upload date, subscriber count or video view count to refine your search
Watch inspiring videos and note patterns in performance, packaging and storytelling to generate ideas for your own videos
Save videos by hearting them to your Saved Items
Follow channels by clicking the star on the channel's icon
Outliers Best Practices
Brainstorm from Outliers - After identifying and saving inspiring videos, use the brainstorming functionalities to ideate on new video concepts, titles, and thumbnails. This helps turn research concepts into complete projects!
Search trending titles and formats - Enter popular trends like â100 years ofâ, âTiny vs. Giantâ, âI tested...â to find data-driven inspiration for your next video
Utilize Outlier Index and filters effectively - Use Outlier Index and other filters, like subscriber count to find outliers from smaller channels that havenât reached a big audience yet.
Dive into a YouTube channel or video directly from here - Click on a channel name or a video and we will take you right to YouTube to explore/watch.
Analyze and save top performing videos - Regularly check for patterns in high-performing videos such as themes, titles, thumbnails, and storytelling techniques. Save these videos to your Saved Items for easy reference.
Outliers FAQ
What is Outliers?
Outliers is an area of Spotter Studio that helps creators track, research, and save top-performing videos so they can create better videos more consistently.
How does Outliers differ from other analytics tools?
Unlike other analytics platforms, Outliers focuses on identifying relative over-performing videos emphasizing videos that your direct audience also watches instead of whatâs popular on YouTube.
How does Outliers identify over performing videos?
Outliers uses our proprietary Outlier Index to analyze video performance within the first seven days of upload, comparing it against a channel's average performance over a six-month period. This method allows Outliers to spot videos that significantly overperform compared to how the channel performs on average, highlighting potential trends and elements contributing to their success.
Can Outliers help me understand what content my audience enjoys?
Yes. Outliers provides filters like âAudience Also Watches,â and âMy Videosâ enabling creators to analyze not only their own contentâs performance but also to discover similar content that their audience engages with. This helps creators tailor their content strategy to better align with what their audience likes.
How does Outliers save time for creators?
By consolidating critical data and insights into a single, user-friendly interface, Outliers significantly cuts down the time creators spend on research. This allows creators to focus more on the creative aspects of content production, enhancing productivity.